1. Who we are
Reel Reward Board is an editorial comparison website that reviews and compares online casinos available to adults in Great Britain. We are not a gambling operator and we do not open casino accounts for readers. For the purposes of this privacy notice, Reel Reward Board acts as the data controller for personal data collected through this website. Questions about this notice or the way we handle personal data can be sent to dataprotection@reelrewardboard.co.uk.
2. What data we collect
Most visitors can read the site without directly identifying themselves. We may still process technical information such as IP address, browser type, device details, referring URL, pages viewed, timestamps and general location inferred from IP. If you contact us by email, we will also process the information included in your message, such as your name, email address and any details you choose to provide. We do not ask readers to create user accounts on this site.
3. Data collected through cookies and similar tools
Our site uses a small set of cookies and local storage tools. Some are strictly functional, such as remembering whether the age gate has already been completed or whether a cookie choice has been made. Others may help us understand page performance, returning visits and aggregate usage patterns. We keep the functional footprint narrow and explain cookie categories in more detail in the separate Cookie Policy. You can decline non-essential cookies from the banner when it appears.
4. Why we use personal data
We use personal data to keep the site working, protect the service, understand whether the content is being used as expected, respond to messages, keep records of consent choices and comply with legal obligations. If you email us, we use that information to answer the enquiry and keep an internal record of the exchange. If you interact with affiliate links, operators may separately collect personal data under their own privacy notices once you leave our site.
5. Our lawful bases under UK GDPR
We rely on different lawful bases depending on the activity. For essential website operation and security, we generally rely on legitimate interests. For cookie choices where consent is required, we rely on consent. For responding to direct enquiries, we rely on legitimate interests and, in some situations, steps taken at the request of the individual before entering a potential arrangement such as a media or partnership discussion. Where the law requires retention or disclosure, we rely on compliance with a legal obligation.
6. Affiliate links and third-party sites
Reel Reward Board contains affiliate links to casino operators. Clicking an outbound link may allow the operator or an affiliate network to recognise that the visit came from our site. We do not control the operator’s privacy practices once you leave our pages. If you register, verify your identity, deposit or play, that processing is governed by the operator’s own privacy notice and terms. We recommend reading those policies carefully before submitting personal details to any casino.
7. Sharing personal data
We may share personal data with service providers that help us host, secure, measure or support the website, provided that they process data only on our instructions and under appropriate contractual safeguards. We may also disclose information where required by law, to respond to lawful requests, to protect the rights and safety of users, or in connection with a business reorganisation. We do not sell personal data in the ordinary sense of selling reader profiles to unrelated parties.
8. International transfers
Some service providers may process personal data outside the United Kingdom. When that happens, we seek to use providers that can offer appropriate safeguards for international transfers, such as adequacy regulations or approved contractual protections. Transfer arrangements depend on the provider involved and may change over time as services are updated. If you want more detail about current safeguards, contact us and we will explain the position that applies at the time of your request.
9. Retention periods
We do not keep personal data for longer than necessary. Technical usage data is retained only for as long as it remains useful for security, debugging, service continuity and aggregate reporting. Email correspondence may be kept for longer where needed to manage ongoing conversations, preserve a record of decisions, handle disputes or meet legal duties. Functional consent records may also be retained to respect your settings when you return. When data is no longer required, it is deleted or anonymised where practical.
10. Your rights
Under UK data protection law, you may have the right to request access to your personal data, request correction of inaccurate information, request erasure, object to certain processing, ask us to restrict processing in some circumstances, and request portability where applicable. Rights are not absolute and may depend on the lawful basis involved. If we rely on consent, you may withdraw it at any time. You can exercise your rights by contacting dataprotection@reelrewardboard.co.uk.
11. Complaints and further contact
If you have a concern about the way we process personal data, please contact us first so that we can try to resolve it. You also have the right to complain to the Information Commissioner’s Office in the United Kingdom if you believe your data protection rights have been infringed. We may update this notice from time to time as the site changes, service providers change or legal obligations develop. The latest version published on this page is the one that applies to your visit.